Using Your Corporate Name as a Trademark
According to the United States Patent and Trademark Office, a trademark is used to “protect words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods. Trademarks, unlike patents, can be renewed forever as long as they are being used in commerce.” A corporate name may serve as or become a trademark if it is affixed to goods or used to identify a service.
How Do I Trademark My Corporate Name?
The best way to trademark a corporate name is to first determine how the name will be written. Remember that there are over 500 different fonts and millions of colors available for a business’s name. If you are unsure where to begin, consult with a graphic designer and see what they can do to add a custom appeal to your corporate name. This new and specific way of writing your corporate name is your trademark.
Where Do I Protect My Corporate Name?
The United States Patent and Trademark Office is a division of the federal government that handles the protection of business trademarks. In order to protect your trademark you will first need to go to the United States Patent and Trademark Office website and run a search. This search will verify that your particular trademark is not already in use. In general, a corporate name will not already be taken.
After you’ve verified that your trademark is unique, fill out the trademark application form. Remember to include the specific font and color code used on your corporate name trademark. Along with the form, you will need to submit an application fee. Once your trademark is accepted, you’ll have to continue using your trademark and pay the upkeep fees to ensure your trademark remains protected.
What Is Considered "Using" My Trademark?
Using your trademark as a symbol includes placing it on your business cards, letter head, mailers, or sales packaging. If you advertise, then use your trademark in your advertisements. As long as your trademark appears on corporate items (especially those that the public sees), you are using your trademark.
If you are in the process of trademarking a business name, or have additional questions, it is in your best interest to contact a business attorney or trademark attorney in your area.